
A Grocery Store by Local Farmers and Producers
Indoor farmer's market meets grocery store with everyday staples and great finds from Wisconsin farmers and producers A new way to grocery where vendors keep 100% profits which means you know you're getting the best prices while directly supporting hard working local businesses.
With over 50 vendors and daily hours, our goal is to make local groceries more convenient and more affordable. From artisan bread, local meats, cheeses, honey, bakery items, pickles, preserves, dried goods, and even convenience meals crafted from local food. You'll find everything you need to eat better for breakfast, lunch, and dinner!
Located at 17000 W. Capitol Dr. #2, Brookfield, WI 53005
OPEN DAILY 10am-6pm
(Lower level between Better Knife & Kitchen Store & The Salt Spot)

Upcoming Classes
Join us and learn more about gardening, preservation & more!
We want to hear from you!
What do you love and what would you love to see! This store is our love letter to our community and the most important thing is YOU!
GOALS
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Help talented local food entrepreneurs not only survive, but thrive in a difficult industry. To be a stepping stone for greater things!
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Make healthy local food options with higher nutritional value more accessible year-round
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Create a unique business model that could be duplicated anywhere it's needed.
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Create a destination space for foodies to sample some of the best their area has to offer
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Offer classes for people to have a closer relationship with food and the people who grow and make it
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Education on how to scale and grow their business by providing resources that will help them avoid expensive mistakes and connect them with affordable professional services that meet their needs.
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